Car Forum World

How are buyers segmented in this market? Demographics, psychographics, geodemography

What factors influence the standard steps in the choice making procedure

What outside influences exist i.e. groups, contexts, social, family or household, etc. ?

Wow, sounds like a school paper, but I',ll bite. I recently bought a Lexus.



Consumer part 1st and most clearly, not poor..divides along economic lines more than racial or age.



What factors same factors that influence any car buy. Want a car that you feel represents you generalizing, 30 year olds don',t want a Lincoln Town Car, 70 year olds don',t want a Porsche...OK, maybe some do . Price and value still count, in an upscale market. projected dependability, generally a factor for any car buy. Yes, name recognition and prestige count too.



Outside influences that exist view of others, most don',t want a car others will see as overly ostentatious or tacky this is the reason you see so many celebrities now driving a Prius. Family size generally factors I could have favored a two seater, but not an choice with my family of four although mine isn't the main family car . Family values some believe any dollar not wisely saved or invested is a dollar wasted these aren't luxury car purchasers .