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Tams
Mentor

Joined: 18 Nov 2006 Posts: 4696 Location: Buffalo, ny |
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Is GM's worst enemy the American public's cynicism? |
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It looks the only commercial I see on TV is for Chevy/GMC trucks or the Buick Lucerne. They should do a better job marketing all the makes, like Saturn, which is a really good car.
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| Mon Oct 08, 2007 2:04 am |
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Alex1
Mentor

Joined: 23 Oct 2006 Posts: 4628 Location: Irvine US |
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Is GM's worst enemy the American public's cynicism? |
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Honestly, as someone who doesn't purchase American cars I can state why I do not, and that it could probably take a minor miracle to get me to purchase one. The short answer is that American car businesses and YES I lump them ALL into this group do not GET IT. They have been churning out new variants of the same thing for generations. Most of them never clued in that afterward generations are not looking for the same things in cars that our parents did REALLY. Although Americans are fatter than they ever have been before, our main concern isn't head room. we are not playing basketball in the car, we are to get in to drive. I do not want to see bench seating, or the shifter behind the steering wheel like it is a pickup from the 1950's.
The style is still attrocious also. Ever notice how easy it's to tell what cars are American? One way to tell is due to GIANT reflectors they generally put on the rear end of the cars. terrible. Ever heard the term "less is more"? American cars simply look tacky, inside and out. Cheap imitations where foreign auto makers crafted well made vehicles. Hopefully GM purchsed some of the Cymfony solutions cymfony.com and are tuning into this blog to get some input as to what they do not get. Bigger isn't generally better. Refinement and not imitation is obliged. Craftsmanship is key. Make cars not boats. The next generation WANTS to feel how a car handles and repsonds to each action the driver takes. Comfort does not mean seperation. the name means something. Lucerne? C'mon. Who saw that name and voted it in? Sounds like a depressing waitress in a 50's diner. Hey Lucerne, where's my eggs?. that is why Buick will be next on the chopping block. When was the last time you saw a new Buick roll by you? Just as they had to kill off the "Oldsmobile" name, they will have to do the same with Buicks soon. Lesson learned? The term "old" does not sell much in the car business. Those 'old' ads with all the fat old men at your Buick dealerships stating "this is not your father's Oldsmobile".yeah, it is a different color completely. Short of that looks pretty much the same to me. to answer your question is GM's worst enemy the American public's cynicism? I could have to answer yes, second only to their inability to listen.
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| Mon Oct 08, 2007 2:04 am |
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