Their sub title says it all " relentless pursuit of perfection "
They have stuck with the same models more or less since they were produced in 1989. The LS, ES, GS lines.
All they have done since then is listen to their customers and service departments and refined the car year after year after year. In turn.making it perfect.
Other car makers change cars totally, models, etc every four years on average. How can you learn anything in four years? You can not. Lexus saw this gap and filled it.
The ES line, the Toyota Camry of the Lexus started out as a dressed up Camry because it had been on the market for some time with positive results. The Camry is still going today and has held the no. one car spot for some time. Again same reasoning.just keep perfecting what you have.
