Why is there a hyundai challenge?

why is it a challenge to compare with toyota and honda. I mean to start with, the hyunida symbol, the circle from toyota, and the H from honda. Why do not they compare them themselves to themselves?

Because they all look alike, I mean they attempt to say we are persons but the all have that same look.

Agreed.

The best answer I can give is to visit their web site. Or better still, take a Hyundai for a test drive. I fell in love at 1st site with my Hyundai Tiburon. It has proven to be a good car mechanically. In the two years I have owned it my biggest expense was for tires. If it is the logo that needs explaining then that I can not answer. But the Hyundai name speaks for itself.

Because you may be able to get a quality car that's well made, comfy and gets good gas mileage without paying top dollar. Why else have a challenge?

Well. it's a challenge for the people who have mind set that, Japanese cars a good.
They want to challenge the value and price of Honda and Toyota.